The Mahindra Thar Roxx has made history by winning the prestigious Indian Car of the Year (ICOTY) award for 2025. It narrowly beat the Maruti Suzuki Dzire by just two points, the closest competition ever for this award!
What is ICOTY?
ICOTY, or Indian Car of the Year, is one of the biggest awards in India’s automobile world. A group of car experts picks the best car based on how it looks, performs, and whether it offers good value for its price. Winning ICOTY is like getting the gold medal for cars!
About the Mahindra Thar Roxx
The Mahindra Thar Roxx is an upgraded version of the beloved Thar SUV. It’s famous for its rugged, tough looks and excellent off-road capabilities. But what makes the Roxx special is that it mixes adventure with everyday comfort. Whether you’re driving through mountains or just heading to the market, this SUV is perfect for all kinds of journeys.
Why Did the Thar Roxx Win?
The Thar Roxx won the ICOTY title because of these reasons:
- Design: It combines old-school SUV charm with modern touches.
- Performance: A powerful engine that’s built for adventure.
- Value for Money: Packed with amazing features at a price worth paying.
Its ability to please both car experts and buyers made it the ultimate winner!
What Does This Mean for Mahindra?
Winning the ICOTY award is a big achievement for Mahindra. It shows that their cars are innovative, stylish, and reliable. This win will make even more people trust and buy Mahindra cars, boosting their popularity across India.
The Mahindra Thar Roxx is not just a car; it’s a champion! Its blend of performance, style, and affordability has made it the best car in India for 2025. Mahindra’s dedication to creating cars for all types of drivers truly shines with this award-winning SUV.